Animals are very dear to us for the Eucerin brand, and we are therefore convinced that animal testing is not necessary for cosmetics, which has moreover been banned in the EU since 2004! Eucerin is thus making a determined effort to make animal testing obsolete worldwide. Consequently, we do not carry out or commission animal testing for cosmetic products and their ingredients.
Only exception: If national laws force Beiersdorf to do so, Beiersdorf must comply with them and, in exceptional cases, perform tests. For example, in the sale of other Beiersdorf cosmetics in China. Animal testing to officially demonstrate the efficacy is legally required there. Our explicit goal here is to convince the Chinese authorities that animal testing is not necessary for cosmetic products. This is why Eucerin continues to work resolutely for the international acceptance of alternative testing methods.
Irrespective of the ban, developing and adopting alternative methods continues to be particularly important for Beiersdorf and Eucerin. Consumer safety is always our top priority. As a leading research company, we have been intensively and successfully involved in the development and acceptance of alternative testing methods for many years. For more than 20 years, Beiersdorf has been working successfully in expert committees and associations to develop in vitro alternatives to animal testing.
We were and remain heavily involved in developing and validating key methods that are now internationally accepted by the OECD (Organization for Economic Co-operation and Development) and already recognized by important regulatory authorities. We invest considerable resources for this purpose and have so far worked with more than 50 partners and interest groups worldwide.